Certificate in Music Business Management:
Discover the inner workings of a multi-billion dollar global industry.
The music industry is more than just sound β itβs a dynamic ecosystem of creators, managers, record labels, publishers, distributors, agents, promoters, and countless other professionals who bring music to life and to the masses. The Music Business Management Certificate Course is the first and only course in India designed for aspiring artists and professionals who want to understand the full scope of this vibrant industry.
Started in 2019 by Ritnika Nayan in association with Sri Aurobindo Centre for Arts & Creativity; This intensive, hands-on course offers a comprehensive overview of the music business, equipping students with the skills, industry insights, and confidence to explore diverse career paths β from artist management and booking to publishing, marketing, and more.
Taught by industry veterans with decades of experience, the course provides practical, real-world knowledge that bridges the gap between education and employment. Whether your goal is to launch your own career as an artist or to work behind the scenes in music business roles, this program will give you the tools to succeed.
π What you’ll learn:
Our expert-led program dives deep into the core areas of the music business in India and beyond:
- π€ Artist Management & Live Booking
- πΏ Record Labels & Music Distribution
- π§ Music Publishing & Intellectual Property
- π’ Marketing, Branding & Fan Engagement
- π° Revenue Streams & Monetization Strategies
π¨βπ« Learn from Industry Veterans
Gain practical, insider insights from professionals who have worked with top artists, labels, and platforms worldwide. This isnβt theory β itβs the stuff they donβt teach you in school, straight from the front lines of the music business.
π Who This Course is For?
Perfect for:
β Aspiring Music Professionals
β Independent Artists
β Managers, Promoters, and Entrepreneurs
β Anyone curious about how the music industry really works
π Why Choose This Course?
β
Hands-on learning with real case studies
β
Career-oriented and industry-relevant
β
Networking with professionals and peers
β
Certificate upon completion
π Course Curriculum:
Turn your passion for music into a successful career!
A Comprehensive, Real-World Education in the Business of Music:
Our certificate program is structured into key modules designed to give you a complete understanding of the music industry in India and globally. From foundational knowledge to hands-on strategies, each topic is led by industry professionals with proven expertise.
π§ Module 1: The Music Industry Today
Understand the current landscape of the music business, both in India and internationally.
Youβll learn about:
- Structure of the music business
- Key roles and career paths
- Industry trends & the digital revolution
- New opportunities in the evolving music economy
π€ Module 2: Artist Management & Booking
Learn how managers shape an artistβs career and brand, and how you can step into that role or work with one effectively.
Topics include:
- The artist as a brand
- Managers vs agents
- Exclusive vs non-exclusive relationships
- When and why to hire a manager
- Building a business plan & setting milestones
- Contracts, payments, and press kits
- Ending a management agreement
πΏ Module 3: Record Labels & Digital Distribution
Explore the world of music releases β from record deals to digital platforms.
Youβll cover:
- Major vs independent labels
- Deal types (360, album, single-song)
- Royalties, advances & agreements
- Budgeting for recording projects
- Studio & producer selection
- Mastering and preparing for release
- Streaming, digital stores & distribution platforms (iTunes, Spotify, Amazon, etc.)
βοΈ Module 4: Intellectual Property & Business Affairs
Protect what you create and understand how to build a sustainable business around it.
What youβll learn:
- Copyrights, trademarks & patents
- History and importance of copyright
- Copyright filing & infringement basics
- Creative Commons and fair use
- Setting up a business entity
- Business structures & protecting your brand
- Essential tools: email writing, Excel, proposals, resumes
- Financial basics: TDS, GST
π Module 5: Music Publishing
Unlock the power of publishing and learn how to earn from your compositions.
Key topics include:
- Introduction to publishing
- Types of publishing revenue
- Mechanical vs sync licenses
- How to get your music placed
- Understanding income streams
- Role of Performance Rights Organizations (PROs)
- How to register your songs
π’ Module 6: PR & Marketing for Music
Build your audience, promote your work, and master the marketing mix.
Whatβs covered:
- Traditional & digital PR strategies
- Coordinating radio, retail, touring & online promotion
- Writing press releases & contacting media
- Social media, email lists, websites & blogs
- Merchandise, giveaways, brand tie-ups & fan engagement
- Street teams & product development
- Data analytics for music marketing
πͺ Module 7: Live β Concerts, Festivals & Touring
Learn how to plan, manage, and profit from live shows and tours β locally and internationally.
Deep-dive topics include:
- Overview of the touring industry
- Choosing the right venue
- The business of putting on a show
- Role of promoters, agents & venues
- Artist fees, gate/bar shares, riders
- Advancing the show & contracts
- International touring
- Sponsorship & endorsement opportunities
- Merchandising at live events
- Basics of sound setup
- Working at festivals and venues
π Final Project: Brand Sponsorship Proposal
Apply what youβve learned by preparing a comprehensive sponsorship pitch for a music brand. Youβll present your proposal to the class for feedback, simulating a real industry scenario.
Admissions & Fees
π Take the First Step Toward a Career in Music
Spots are limited! Only 15 per batch!
Enroll now and gain the knowledge, clarity, and confidence to build your future in the music business.
π Duration: 2 Months online classes (Saturday & Sunday 11am – 2pm).
π Click here to download or Apply Online[Download Syllabus]
π Fees: Rs 35,000 + GST (Above 18 can apply. Rs. 1200 Registrations fees applicable).
π€π»Contact Us: +91 8800444836
Apply for a Scholarship: https://www.bookachange.org/what-we-do/
Guest Speakers:
Some of our past guest speakers have included:










About Bookachange Music Scholarship:
BookAChange, by BookMyShow Foundation was created with a vision to democratise access to music and the performing arts, for underprivileged individuals & communities, fostering a platform to inspire and cultivate the future trailblazers of the industry. Their goal is to establish a vibrant, culturally diverse community driven by the power of music and performance.
More information here: