MGMH Groove has tied up with All By Play to offer you some discounted marketing packages. If you’re keen on utilizing these, please email us at support@mgmh.net and we will connect you to the team.
Option 1: Emerging Artist: Fee: 50k + Tax INR
Overview:
This plan focuses on targeting audiences through performance marketing strategies. Additionally, it includes PR services to build the artist’s public presence.
Ideal for up & coming artists who are getting started with their musical journey and are looking to invest in promoting their new releases effectively.
The plan is inclusive of the following:
- Cost for programming fee to run ads across digital platforms
- Ads Budget of 20K spend on the song promotions
- Costing of the paid PR promotions which will be pitched across platforms including digital & social and will be covering 2-4 platforms, spread across 30 days
- Costing of managing, coordination and making press release for the artist
- Data Base and Reporting Inclusive
- Weekly Calls and Communication over whatsapp group for better coordination, will be lead by an assigned POC from ABP’s end.
1. Dedicated Ads Marketing Management: Ads Budget up to 20K across platforms
Platform: Re-direction Campaigns from IG to Spotify + Spotify Re-direction Ads Campaigns:
Goals:
- To Grow the active listenership for the release and not the programmed which is dependent on editorial playlists.
- To Sustain Save Rate, listener / Stream ratio, playlist adds and triggering the algo streams for the release and artist by doing IG to Spotify Redirection Campaigns
- To develop fans around the song by targeting the database we have in our backend and reaching Spotify receptive audience to follow the song / add the song in playlist
- To grow the song leading to charts, radio, other listeners playlists and more.
Strategy: Run Ads on Instagram backend on 3-4 videos (POV/ Contextual/ Live show/ BTS, transition) and targeting audiences which we have in our backend from previous similar artists as well as artist’s own to follow or swipe up and go to Spotify.
2. PR Marketing:
Strategy: Artist profile building and song promotion
Deliverables: The mandate will include pitch to all platforms including Digital & Social Platforms. Depending on the nature of song and artist, the mandates will be covered.
Platforms: 2-4+ Platforms, would be pitched based on Artist/ Release from the PR universe mentioned in the deck across Digital & Social
Duration: 30 Days (Can be spread across the release pre / post, depending on the platform and their availability)
Option 2: Developing Artist: Fee: 80k + Tax INR
Overview:
This plan focuses on both In-app and Off-app promotions, targeting audiences through performance marketing strategies. Additionally, it includes PR services to build the artist’s public presence. Ideal for artists who release music consistently and are looking to invest in promoting their new releases effectively.
The plan is inclusive of the following:
- Cost for programming fee to run ads across digital platforms
- Ads Budget of 30K spend on the song promotions
- Costing of the paid PR promotions which will be pitched across all platforms including print, digital, social, TV, radio, etc and will be covering 4-5 mandates in 30 days
- Costing of managing, coordination and making press release for the artist
- Data Base and Reporting Inclusive
- Weekly Calls and Communication over whatsapp group for better coordination, will be lead by an assigned POC from ABP’s end.
1. Dedicated Ads Marketing Management: Ads Budget up to 30K across platforms
Platform: Youtube, Instagram, and Re-direction Campaigns from IG to Spotify
Goals:
- To Grow the active listenership for the release and not the programmed which is dependent on editorial playlists.
- To Sustain Save Rate, listener / Stream ratio, playlist adds and triggering the algo streams for the release and artist by doing IG to Spotify Redirection Campaigns
- To develop fans around the song by targeting the database we have in our backend and reaching Spotify receptive audience to follow the song / add the song in playlist
- To grow the song leading to charts, radio, other listeners playlists and more.
Strategy: Run Ads on Instagram backend on 3-4 videos (POV/ Contextual/ Live show/ BTS, transition) and targeting audiences which we have in our backend from previous similar artists as well as artist’s own to follow or swipe up and go to Spotify.
2. PR Marketing:
Strategy: Artist profile building and song promotion
Deliverables: The mandate will include pitch to all platforms including Print, Digital, Social, Podcast, Online, TV, Radio. Depending on the nature of song and artist, the mandates will be covered.
Platforms: 4-5+ Platforms, would be pitched based on Artist/ Release from the PR universe mentioned in the deck across Digital & Social
Duration: 30 Days (Can be spread across the release pre / post, depending on the platform and their availability)
3. YouTube Marketing:
Goals: To increase active viewership and get more retained viewers who are watching and listening to similar International acts in India and outside India
Strategy:
- Run Ads from our account, and using database of Youtube Backend of artist
- Run Ads via YT shorts
- Targeted Ads using different formats such as In Feed / In Stream / Skippable Ads / Multi-format Ads / Display Ads
Option 3: PR Only: 60-70k + Tax INR
Overview:
This plan focuses just PR services to build the artist’s public presence. We will cover a mix print, digital, social media, Indie platforms and electronic media in India as per the PR Universe Deck:
Spread across 30 days.
If your budget is higher than 1 lac rupees, please email us at support@mgmh.net and we can make a custom PR plan for your needs.