MGMH Academy
Music Gets Me High is very active in expanding the education of music business as well as spreading awareness about music in India and abroad through a certification course, workshops, music books and other resources.
All Access by Ritnika Nayan :The Music Industry Fellowship
All Access by Ritnika Nayan is a curated music industry fellowship designed for artists and aspiring professionals who are serious about building a career in music. Started in 2019 in association with Sri Aurobindo centre for Arts & Creativity, This hands-on program goes beyond theory; offering real-world insight into how the industry works, from strategy and distribution to publishing, revenue, and growth. With a focus on clarity, structure, and access, All Access equips you with the knowledge and direction needed to navigate the music business with confidence.
Build your career. Understand the business. Access the right people.
For artists, managers, and future music industry professionals! This is the first and only program in India that offers a comprehensive overview of the music business, equipping students with the skills to explore diverse career paths, from artist management and booking to publishing, marketing, and more.
Taught by Ritnika Nayan who has over 25 years of experience in various aspects of the industry and has worked with artists like Guns N Roses, Manu Chao, Goo Goo Dolls, Avenged Sevenfold, Nucleya, Jungle, Bloc Party, Parov Stelar, Shankar Mahadevan, Amit Trivedi and more.
What you’ll learn:
Our expert-led program dives deep into the core areas of the music business in India and beyond:
🎤 Artist Management & Live Booking
💿 Record Labels & Music Distribution
🧠 Music Publishing & Intellectual Property
📢 Marketing, Branding & Fan Engagement
💰 Revenue Streams & Monetization Strategies
🤘🏻 Music Festivals & Sponsorships
Learn from Industry Veterans:
We bring in industry professionals from labels, management teams, and live agencies to share how things actually work.
No theory, no fluff! Just honest, practical insight from people working in the business every day.
“Ritnika and her Music Business students were a lot of fun to talk to. A small and well managed number, the course certainly seems to encourage inquisitive minds.”
~ Anurag Tagat, Rolling Stone Magazine
“The real-life examples discussed through the course prepares them well for their journeys navigating the music business.”.”
~ Amit Gurbaxani, Music Ally
“This course encourages critical thinking, learning and unlearning methods built over decades, so as to spark curiosity in the learner to rebuild & rethink them.”
~ Leilah Zeenat, Ex- Jio Saavn
Who This Course is For?
Perfect for:
✔ Artists
✔ Aspiring Music Professionals
✔ Managers, Promoters, and Entrepreneurs
✔ Anyone curious about how the music industry really works
Why Choose This Course?
✅ Work closely with Ritnika Nayan in a hands-on, interactive format.
✅ Focused on real-world careers, not just theory.
✅ Meet and learn alongside industry professionals and peers
✅ Walk away with a certificate on completion and access to a large alumni network.
Course Curriculum:
Turn your passion for music into a successful career!
Our program is structured into key modules designed to give you a complete understanding of the music industry in India and globally.
Module 1: The Music Industry Today
Understand the current landscape of the music business, both in India and internationally.
You’ll learn about:
- Structure of the music business
- Key roles and career paths
- Industry trends & the digital revolution
- New opportunities in the evolving music economy
Module 2: Artist Management & Booking
Learn how managers shape an artist’s career and brand, and how you can step into that role or work with one effectively.
Topics include:
- The artist as a brand
- Managers vs agents
- Exclusive vs non-exclusive relationships
- When and why to hire a manager
- Building a business plan & setting milestones
- Contracts, payments, and press kits
- Ending a management agreement
Module 3: Record Labels & Digital Distribution
Explore the world of music releases — from record deals to digital platforms.
You’ll cover:
- Major vs independent labels
- Deal types (360, album, single-song)
- Royalties, advances & agreements
- Budgeting for recording projects
- Studio & producer selection
- Mastering and preparing for release
- Streaming, digital stores & distribution platforms (iTunes, Spotify, Amazon, etc.)
Module 4: Intellectual Property & Business Affairs
Protect what you create and understand how to build a sustainable business around it.
What you’ll learn:
- Copyrights, trademarks & patents
- Setting up a business entity
- Business structures & protecting your brand
- Essential tools: email writing, Excel, proposals, resumes
- Financial basics: TDS, GST
Module 5: Music Publishing
Unlock the power of publishing and learn how to earn from your compositions.
Key topics include:
- Introduction to publishing
- Types of publishing revenue
- Mechanical vs sync licenses
- How to get your music placed
- Understanding income streams
- Role of Performance Rights Organizations (PROs)
- How to register your songs
Module 6: PR & Marketing for Music
Build your audience, promote your work, and master the marketing mix.
What’s covered:
- Traditional & digital PR strategies
- Coordinating radio, retail, touring & online promotion
- Writing press releases & contacting media
- Social media, email lists, websites & blogs
- Merchandise, giveaways, brand tie-ups & fan engagement
- Street teams & product development
- Data analytics for music marketing
Module 7: Live – Concerts, Festivals & Touring
Learn how to plan, manage, and profit from live shows and tours — locally and internationally.
Deep-dive topics include:
- Overview of the touring industry
- The business of putting on a show
- Role of promoters, agents & venues
- International touring
- Working at festivals and venues.
Final Project: Brand Sponsorship Proposal
Apply what you’ve learned by preparing a comprehensive sponsorship pitch for a music brand. You’ll present your proposal to the class for feedback, simulating a real industry scenario.
Admissions & Fees
Take the First Step Toward a Career in Music
Spots are limited! Only 15 per batch!
Enroll now and gain the knowledge, clarity, and confidence to build your future in the music business.
👉 Duration: 2 Months online classes (Saturday & Sunday 11am – 2pm).
👉 Click here to download or Apply Online [Download Syllabus]
👉 Fees: Rs 35,000 + GST *Limited seats available*!
🤘🏻Contact Us: +91 8800444836
Apply for a Scholarship: https://www.bookachange.org/what-we-do/
About Bookachange Music Scholarship:
BookAChange, by BookMyShow Foundation was created with a vision to democratise access to music and the performing arts, for underprivileged individuals & communities, fostering a platform to inspire and cultivate the future trailblazers of the industry. Their goal is to establish a vibrant, culturally diverse community driven by the power of music and performance.
More information here:
Guest Speakers:
Some of our past guest speakers have included:
Music Books
Indie 101: The Ultimate Guide Book to the Independent Music Industry in India:
Indie 101: The ultimate guide to the independent music industry in India is the definitive book on navigating and succeeding in today’s music industry.The book provides key industry insight regarding management, record deals, live touring, PR, concert and festival production and publishing applicable to new and experienced artists, artist managers, promoters and anyone keen on making music their career.This book is the first of its kind; which focuses specifically on the Indian music market and is therefore indispensable for anyone interested in music. Indie 101 features interviews from prominent music industry professionals like Vishal Dadlani, Monica Dogra, Keshav Dhar, Atul Churamani, Tim Clark, Peter Jenner and more; making this a one-stop shop for all things related to the music business in India.
“This is brilliant, what a book…the only information treasure out there” – Subir Malik (Parikrama)
“The survival guide to the music industry by Ritnika Nayan that every musician should read; a gem of a book by its youngest insider” – Achille Forler (Universal music publishing/Indian performing rights society)
“Indie 101 is thorough, insightful and informative” – Nirmika Singh (Executive Editor, Rollingstone Magazine)
Buy Physical books or Kindle copies : Here
HUB: India’s first book on electronic music
Released in 2010, Hub is India’s first and only anthology of electronic music – a legitimate record of everything that’s past and currently happening in terms of music, artists, events and more. The book hopes to create further awareness of Indian electronica via distribution of information, which has not been done before. The published material serves as an official statement for and about the people involved in this field and will enable cross-cultural exchange of artists and ideas.
This book includes:
1. History: A brief history of electronic music and the impact of technology on music in India (1982 to current).
2. Artist Profiles: Complete profiles of electronic bands & DJ’s, each containing detailed information about the artist, their discography and contact information. Covers 60 plus artists from India and Indians settled abroad. The book itself spans over a 1000 artists from 1982 to now.
3. Features: A collection of features like Impact of music technology in India, Role of electronic music in Bollywood, The Asian diaspora success story and more to highlight and critically examine the impact of electronic music in India with respect to prevailing tastes, lifestyle, clubs and the various fringe and lesser-known facets of this rising subculture.
4. Resources: This section of the book will be most beneficial to music industry counterparts when they want to establish a working relationship with India. It contains information and contact details of most like Artist Booking & Management Agencies, Venues, Online Music sites and Sound & equipment vendors
5. CD: The book also includes a CD compilation of songs by select Indian electronica artists (around 11 tracks). You can download a digital version here:
Music Business Workshops by Ritnika Nayan
Ritnika Nayan offers practical, industry-focused workshops designed to help artists, students, and professionals navigate today’s music business. Drawing on nearly two decades of experience in live events, distribution, publishing, and marketing, she provides clear, actionable insights into how the industry really works.
From music distribution and publishing to PR, marketing, and live music in India, Ritnika’s sessions combine global expertise with a deep understanding of the Indian market. Available online or in person, her workshops have been hosted at leading universities, festivals, and conferences worldwide.
Perfect for independent musicians, music students, startups, and corporates, these workshops are tailored to give participants the tools and confidence to grow in the music industry.
Ritnika has conducted workshops and spoken at leading forums such as TEDx India, GMI, SACAC, Swarnabhoomi Academy of Music, True School of Music, Amplify and more.