About Us:
Music Gets Me High (MGMH) is a pioneering music consultancy firm founded by Ritnika Nayan, one of India’s foremost voices in the independent music ecosystem. What began in 2007 as an Artist Management & Booking agency quickly grew into a multi-faceted music company offering services in festival and concert planning, venue residencies, tour execution, social media strategy, and music business consultancy.
With over a decade of hands-on experience in the live music and artist management space, MGMH has played a key role in shaping India’s independent music scene. The company has worked with some of the most iconic names in Indian and global music — including Jalebee Cartel, Kohra, Nucleya, Advaita, Shaa’ir + Func, Manu Chao, and even Guns N’ Roses during their India tour.
Our Legacy in Live Music
MGMH has consulted on and executed a wide range of large-scale music festivals and cultural events, such as:
- Lollapalooza India – Mumbai
- Bandland Festival – Bangalore
- Ziro Festival of Music – Arunachal Pradesh
- Escape Festival of Music & Art – Naukuchiatal
- Global Groove Electronic Music Festival – Delhi
- Eastwind Festival of Music – Delhi
- SulaFest – Nashik
- Lollapalooza India
- Goa Sunsplash 2019
- Wonderflip festival – Rajasthan
- The Grub Fests – 2015/2016 – Delhi
- The Moto Spotlight series – Pan – India
- Guns & Roses India Tour 2012 – Pan India
- Manu Chao La Ventura 2013 – Delhi
- Seagram’s Mirchi Sound Check series 2011 – Pan India
- Nucleya: Horn Ok Please Tour 2010 – Pan India
We also run Soundstation, Delhi’s largest and longest-standing rehearsal studio, known for its professional-grade sound and acoustics, serving the creative needs of hundreds of independent artists and bands including Bloodywood, Prateek Kuhad & More.
Thought Leaders in Music Education
MGMH is a strong advocate for music education and knowledge sharing. We have authored and released:
- “HUB” – India’s first and only book dedicated to electronic music culture
- “Indie 101” – The ultimate guidebook to the Indian independent music industry
MGMH also launched India’s only specialized Music Business Management course at the Sri Aurobindo Centre for Arts & Communication and regularly hosts workshops and guest lectures across the country.
Global Consultancy with Local Roots
MGMH has consulted with leading international music companies, including Gyro Group (Distrodirect, Group Speed) out of Australia and Downtown Music Holdings (CD Baby, FUGA, Songtrust) from US/ Europe. Assisting their expansion into India by offering deep insights into the Indian music landscape and market strategy.
Our Philosophy
At MGMH, we believe in tailored, hands-on services built on respect, creativity, and collaboration. Founder Ritnika Nayan maintains direct relationships with every client and artist, ensuring a personalized experience that values both vision and artistry.
Bridging Borders, Empowering Artists
With a clear understanding of both Indian and international music markets, MGMH continues to bridge cultural and commercial gaps, pushing boundaries and championing the voice of independent music.
Our Services
Empowering the Music Ecosystem — One Artist, Brand & Business at a Time
MGMH offers a wide range of services designed to support artists, companies, and professionals looking to build a meaningful presence in the Indian and global music markets. With over 18 years of industry experience, we provide specialized expertise in every major vertical of the music business.
Music Business Consultancy
We work with individuals, startups, and established companies looking to enter or grow in the Indian music market. With deep domain knowledge across all aspects of the industry — from distribution and publishing to live music and education — we provide custom strategies and on-ground insights.
Led by industry veteran Ritnika Nayan, MGMH helps brands localize and scale effectively within India’s unique music ecosystem.
Music Distribution
MGMH launched their distribution service called Groove to help artists and labels release their music across all major streaming services and DSPs. From strategy to rollout, we assist with:
- Setting up releases across platforms (Spotify, Apple Music, Amazon & more)
- Royalty collection and rights management
- Global pitching via partner platforms
- India-focused release strategy & fanbase development
Artist Bookings & Tour Management
While we are not currently signing artists for long-term management, we offer event-based artist bookings and touring support. MGMH has booked and managed performances for leading Indian acts at major festivals and international venues.
Past bookings include:
- Sunburn, NH7 Weekender, Hornbill, SAARC Festival
- Electron Festival (Geneva), C/O Pop (Cologne), Paradiso (Amsterdam), Chill Out Festival (Dubai)
Festival & Concert Production / Consultancy
Our events team offers full-scale production and consultancy services for festivals, concerts, and branded experiences. From pre-production to on-site execution, we manage:
- Programming & artist coordination
- Technical setup & stage management
- Marketing & promotional strategy
- Sponsorship integration
- Budgeting & logistics
We’ve contributed to some of India’s most prominent independent festivals and international events.
Music Business Education
Through courses, workshops, and guest lectures, MGMH is committed to building the next generation of music professionals.
We offer:
- India’s only in-depth Music Business Management course (taught by Ritnika Nayan)
- Custom workshops for colleges, institutions, and companies
- Guest lectures on topics like distribution, publishing, artist management, and touring
- Educational content via books such as Indie 101 and HUB
PR & Marketing
MGMH provides tailored made PR and digital marketing support for artists, events, and music brands looking to grow their visibility in India and beyond.
Our services include:
- Press releases and media outreach
- Influencer and creator collaborations
- Social media strategy and content planning
- Campaign management and performance tracking
- Fan engagement and digital promotions.
Merchandise
MGMH can now provide another source of income for artists which includes Vinyls, Cds, Cassettes and Notations/Songbooks.
Some of our past clients include:
Stella Artois, 100 Pipers, Budweiser, Adidas Originals, Kingfisher, Seagrams, Radio Mirchi, Mohali IPL Team, Raasta,Hard Rock Café, Blue Frog, Percept, Wizcraft, Swordfish events, Goethe Institut, Pepsico, Alliance française , 70 Event Media Group, Rock Street Journal, Anidra, Penguin Publications, Electron Festival – Geneva, Nova Medical Centers, QBA, OML/ NH7, Paradiso – Amsterdam, Sunburn Festival, Mooz Entertainment, Orient Craft, Motorola and many more…
Ritnika Nayan: Owner
Ritnika Nayan is a leading figure in India’s independent music industry with over two decades of experience across live music, artist management, education, and global music distribution. She began her career at Hofstra University, New York, organizing concerts for artists like Maroon 5 and Nickelback, and later earned a Master’s in Music Business Management from the University of Westminster, London. After working in live music promotion and management in the UK, she returned to India to launch Music Gets Me High (MGMH), a multi-service music company that has worked with top artists and events such as Guns N’ Roses, Manu Chao, Nucleya, Lollapalooza India, and SulaFest. Ritnika is also the author of Indie 101 and HUB, and the founder of India’s only Music Business Management Certificate course at SACAC. She has spoken at TEDx, ADE, EARS, and global music conferences, and has been recognized by the British Council, Indiafrica, and the University of Westminster for her contributions to the creative industry. From 2020–2023, she served as Country Head, India for Downtown Music Holdings (CD Baby, FUGA, Songtrust) and now consults with global companies like DistroDirect and Group Speed on India strategy.